THE HEAVY NORTH Release New Single 'No Good' Along With The Must-See Music Video

Published on 20 July 2021 at 09:44

By Alyce Ruby




Liverpool based garage-rock/blues outfit The Heavy North, released their latest single ‘No Good’ on the 2nd of this month. It’s the second single following ‘Darkness In Your Eyes’ from their upcoming debut album ‘Electric Soul Machine’, set to be released in January of next year. 


Kenny Stuart, frontman of the five-piece band said: “’No Good’ is about the different stages of the breakdown of a relationship, and the lyrics describe changes in behaviour, and those feelings of doubt, regret and frustration that can often follow.”


No Good’ immediately opens with dark, bluesy rock guitar riffs and a subtle drum beat. The soulful vocals and harmonies compliment the darkness of the music perfectly, very much a similar sound to some of The Black Keys’ work. The guitar solo and drums after the second chorus is a smooth transition into the bridge, ending the same way the song started. 


The song focuses on how damaging a separation can be on a person’s confidence and self-esteem, and how it can often lead to a person questioning themselves and trying to work out what went wrong and whether it was their fault – something we feel Bobby has captured perfectly in the track’s music video.”



Bobby Schofield, fellow scouse star from BBC One’s ‘Time’, directed and stars in the music video for the single. The video encapsulates the track’s message of a relationship ending, with the protagonist exhibiting destructive behaviour. “You make me feel that I’m no good”, fits with the imagery of antidepressants, smashing of objects and getting intoxicated after a phone call with the protagonist’s (now) former partner.


Electric Soul Machine’, the band's upcoming album is available to pre-order on limited edition 12” gatefold vinyl now, with only 500 copies up for grabs. The Heavy North have a schedule of live performances lined up for this year: Liverpool Sound City in October (1st-3rd), a headline show at Jimmy’s Liverpool in November (5th) and debut shows across cities in the UK. Tickets are available on the band’s website. 









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