Words by Tom Farmer- @tomfarmer5000 @TomFarmerJourno
Love songs tend to get a bad wrap, often for very good reasons. Particularly in the 1980s and 1990s, music fans have been punished with cringe and naff tracks which have given songs about love a bad name. Courtney Jade’s new release “Hold On To Me” is helping to right some previous wrongs, one soulful note at a time.
Born in South Africa but based in the UK, Courtney Jade has been releasing music since 2019. Eight singles later, the singer-songwriter has gained the attention of BBC Introducing and BBC London. With inspirations spanning from slow pop to Neo Soul, 20 year-old Jade has gone from strength-to-strength in recent months.
A couple of months ago, the London-based South African released “Fantasy”. Beginning with a soulful and funky bassline, the track sonically matches its namesake from the start. Echoing the smooth and beautiful vocals of the likes of Arlo Parks, “Fantasy” is an emotive reflection of what one wishes to be. Well-produced with a tinkering of a piano lurking in the background, it was a strong start to 2021 for Courtney Jade.
Now Jade is returning with “Hold On To Me”, a love song to right the aforementioned wrongs. With hazy piano, the track is much more poppy than “Fantasy”, but this is certainly not an insult. Evocative of the likes of ubiquitous Olivia Rodrigo and Phoebe Bridgers, the track is heartfelt and honest. Yet, with an invigorating drum beat, it still feels irresistible to tap your fingers. With a sombre bridge, Jade’s voice is self-deprecating and open, which makes the song so strong and likeable.
With soulful vocals and the confidence to transcend genres, Courtney Jade has a strong voice and a bright future.
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