THE SUGAR PETALS Bring In The Groove With New Single “Ever The Optimist”

Published on 29 March 2022 at 18:18

By Angus Sinclair


The harsh, biting winds of winter are all but a fleeting memory with the building anticipation for summer just around the corner, and the desire for groovy new tunes to add to that summer playlist becomes an itching necessity.


Enter The Sugar Petals. 


New release Ever The Optimist is the latest addition to a growing arsenal of tracks, each time offering a different side to a musical proficiency that leaves the listener quite certain that the best is yet to come. 


Indeed, having delved through the seven tracks currently sat in the ranks of the major streaming platforms, I could not shake the feeling that I had been blessed with the sound of something big. A band with potential. A band with a ceiling that looms larger than most. 


The Sugar Petals lull you in with captivating melodies; bouncing guitars and crashing percussion intricately combine with rather simple chords to create something of a musical juxtaposition. 


Ever The Optimist encapsulates these factors, with a groovy guitar emphatically kicking the song off before distinctively euphonic lead vocals slide smoothly around the sturdy drumbeat. 


Electric riffs as thick as tree trunks sprout throughout the piece and add to the robust nature behind it. 


The lyrical flow allows the song to segue from chapter to chapter, a continuation of narrative that depicts a tale of remaining positive through difficult times and stoically pushing forward through life. 


Formed in late 2020 with the four-track debut EP Better, The Sugar Petals followed swiftly with singles Talk It Out and All I Have the next year. 


Debut performances at The Horn and Hoxton Underbelly were a roaring success and leave the lads in good stead as they look to book their next shows. 


After receiving initial radio support from BBC Introducing, Amazing Radio and DKFM, The Sugar Petals knew early on that they had talent to partner the passion. 


Ever The Optimist is a continuation of the early phase of the four-piece’s career, recalling former sounds and strengthening a foundation built on simple chords, jangly melodies, and melancholy vibes.


Influences of 90’s indie rock are indeed utilised, with a unique contemporary sheen presenting none other than The Sugar Petals. New to the scene and ready to take on an industry they have no other intention than soaring to the front of. 


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